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Emerging Trends... Aerial Photography for Real Estate

Emerging Trends... Aerial Photography for Real Estate

Whether you're listing commercial or residential real estate, or even just listing vacant lots, you're going to be at a disadvantage if you're not including aerial photography in your marketing of the property.

At a recent real estate convention in Cleveland, OH, OAR (held by the Ohio Association of Realtors®), the excitement around an aerial photography booth was palpable. The question asked most frequently by real estate agents was, “How does this work?”

How Does Aerial Photography Work for Real Estate?

Well, if you've grown up around technology, you know that it's really a rather simple process – as long as you go with a pro. Basically, you consult with the aerial photographer on what you would like captured, give the address, and select your package. Don't get us wrong – capturing the images from the sky is not simple, but the process for the real estate agent should be. A reputable professional will be able to provide you with a reasonably priced package, so shop around; be comfortable with whom you choose, so that you'll be happy with the shots you get and the overall experience.

If you have a few reservations, be assured that the drone and the pilot are unobtrusive; they'll do the shoot on site, parking their vehicle away from the listing home, never in the driveway; the mobile command center (the drone-flying equipment) is confined to the listing property, and the images take just a short amount of time to capture. The pilot will consult with you in advance, making sure that your property will be shot in the best light, at the angle you want, capturing just the perspective that you have in mind. And... don't worry if you're not sure how best to capture the location; your aerial photography pro will be able to give you guidance on that during your consultation.

What Can I Expect to Pay for Aerial Images of My Listing?

Most aerial photography companies will have several options for you. You can expect packages in the Midwest to start as low as $125 for standard quality photographs. Expect to pay a bit more on the East and West coasts. As your needs increase (higher quality photographs, special shooting situations, extra quantities of photographs, etc.), your cost will increase incrementally. Video packages can start as low as $225, and both packages should include branded and unbranded versions of your photography.

What Type of “Finished Product” do I Get from an Aerial Photographer?

Your final format will be digital, so in addition to using it for print, you'll also be able to use it for email, web posting and social media. A branded video image will include an agent's contact information (email, phone) and head shot, as well as the broker's name and company logo. A professional real estate aerial photography company should include unbranded versions as part of the package they offer (typically 10 images in a standard package), so you'll have those for use in your MLS listings. For non-MLS use, you may also add branding to your still images – most providers can offer you this option, as well. 

What Price Range Property Is Best Suited for Aerial Photography?

You may think that aerial photography should be reserved for multi-million dollar properties. Actually, the price of the property is rarely the determining factor for when it is best to employ a drone for aerial images of your listing. Think about the specifics of the real estate you're trying to show. Aerial images are perfect for vacant land. They're great to show water-front properties. Properties with sprawl, those that extend into wooded areas, or those that abut water, are great ones to capture from the sky. If the property has unusual lines, special back yards, built-in pools, or multi-level decks – unique features like these may be best captured from above, as well.

What about Licenses or Permits? Do I have to Worry about That?

The short answer is no. As long as you go with a professional aerial photography company, they'll most likely have either their Section 333 Federal Aviation Administration (FAA) authorization for the commercial use of drones, or they'll have their part 107 Unmanned Aircraft Rule authorization. The Section 333 is still good (it's a 2-year authorization), and it will be replaced by the part 107 in the coming years. With either authorization, FAA requirements – the operational limitations, pilot certification and responsibilities, as well as aircraft requirements – must be followed strictly. The professional aerial photography company you select should willingly share with you exactly what authorizations it has been granted. Don't be shy about asking for it.

Your aerial photography pro can give you good ideas and guidance on how best to photograph your listing. All this can be covered in your consult prior to the shoot. There are many qualified, licensed, professional aerial photography companies for you to discover. Speak with one today to learn how this emerging trend can put you on top with your customers.

About the author

Barbara Barclay is the marketing arm of Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, real estate, education, travel, entertainment, hospitality, information, instruction, insurance, news, court cases and more.


Drones are a perfect tool to showcase Architecture

Drones are a perfect tool to showcase Architecture

Aerial Agents is the industry leader when it comes to showcasing new and exciting properties that are available. Our equipment allows us to put a camera just about anywhere surrounding the target. This allows us to capture media from many different angles. 

Amazing architecture needs to showcased. See what we did for WXZ Development below. They put together 3 incredible structures near University Circle, and asked us to help them show them off. 

6515 Chestwick Lane, Hudson, Ohio 44236

6515 Chestwick Lane, Hudson, Ohio 44236

Fabulous upscale full stone architectural gem on cul-de-sac located in The Estates at Canterbury on the Lakes. Outstanding design with attention to detail throughout showcasing a stunning two story foyer, gorgeous curved staircase opening into and overlooking the well appointed two story great room. Just beautiful with old world charm and timeless elegance! Luxurious first floor owner's suite with patio access, a sitting area, double closets and sumptuous master bath w/oversized shower, double sinks and relaxing spa tub. Majestic mahogany paneled library with fireplace/marble surround and unique lighted trayed ceiling. Viking appliances and center island breakfast bar in chef's kitchen opens into spacious casual dining area with access to tiered 2 story covered porch with firepit, hot tub, grill station and breathtaking view of pond with fountain and woods. Charming hearth room with fireplace flooded with natural light. 4 spacious bedrooms on 2nd floor all with walk in closets and private baths, granite countertops and ceramic floors - all white woodwork & 9 ft. ceilings plus lg. loft area. Don't miss the lower level featuring media room, kitchenette, rec room with woodburning fireplace, full bath and additional bonus rm. Outstanding 1st floor laundry rm, back hall with lockers, guest lavatory, two staircases to upper level, 4 fireplaces, 6 full and 1 half baths, 4 car garage, central vac, zoned HVAC system and so much more. Move in and enjoy! 

Minecraft founders $70 Million Mansion

Minecraft founders $70 Million Mansion

When video game studio Mojang was bought by Microsoft for $2.5 billion in September 2014, Minecraft's creator Markus Persson became a billionaire. 

A few months later, news broke that the newly wealthy Persson — or "Notch," as he's known in the gaming community — had dished out $70 million for an out-of-this-world mansion in Beverly Hills. 

The home was built on spec by handbag designer and home developer Bruce Makowsky. In addition to an infinity pool, eight bedrooms, and fifteen bathrooms, the 23,000-square-foot home came furnished with some very expensive decor. 

We've rounded up some of the craziest facts about Notch's new home here.

1. Persson paid well below the asking price, but it still set a record.

When the home was first put on the market back in August of 2014, it was listed for $85 million. Though Persson's $70 million was far less than the asking price, it still was the most ever paid for a home in Beverly Hills.

2. He outbid Jay-Z and Beyonce.

The music power couple had reportedly visited the home six times, and rumor had it they were ready to close on a deal shortly before news of Persson's purchase broke.

3. The garage can accommodate 16 cars.

This home was built for a supercar lover. There's a hydraulic car lift that can move vehicles from the garage down to a lower-level lounge.

In the lounge, a rotating turntable surrounded by glass becomes a kind of gallery that can display cars from all angles.

4. A living room set made by Bentley cost $500,000.

The living room was furnished with massive leather sofas and chairs. 

The pillows are monogrammed with the Bentley "B." 

5. A giant candy wall cost $200,000 to stock. 

Located right next to the home gym, the candy wall features 25 different kinds of candy and sculptures of the M&M's characters.

6. A wine cellar came stocked with bottles of Dom Perignon.

In addition to fully stocked vodka and tequila bars, there's an enormous wine cellar that can fit hundreds of bottles.

According to Forbes, several boxes of Dom Perignon were included in the $70 million price tag. 

7. There are 15 bathrooms, each with a toilet that cost $5,600.

The bathrooms are equipped with fancy Toto Nearest toilets. Designers spent $84,000 on the toilets alone. 

8. There's also a set of fire extinguishers made by famous designers.

Artistic fire extinguishers made by Yves Saint Laurent, Chanel, and Louis Vuitton are displayed in a glass case in the master bath. 

According to Yahoo Homes, a carved stone bathtub cost a jaw-dropping $85,000.

9. The dining room has 24 place settings that cost $3,700 each.

When Persson wants to dine with guests, he can host them at a stunning onyx dining room table that's 18 feet long and can accommodate 24 people.

The 24 place settings were designed by Robert Cavalli. 

10.  A home theater has seats for 18 people.

The plush seats are arranged stadium-style on three levels. A 90-inch high-definition screen is ideal for private screenings.  

11. A 54-foot wall of glass opens up to an enormous infinity pool.

The pool's fountains can be controlled with an iPad. The deck offers some of the best views of Los Angeles you'd find anywhere.

12. The home came furnished with a ton of valuable art.

The pieces include a blue glass sculpture of a hand grenade. It's worth $250,000.

There's also a .50-caliber Ma Deuce machine gun that once rested on top of a World War II tank but is now covered in chrome. 

13. It even came with a gold toothbrush just for Notch.

When listing agent Branden Williams said the home came completely furnished, he meant it. "I provided eight OralB 3D Braun toothbrushes," Williams said to Forbes. "I’m tired of the line 'Just bring your toothbrush.'" Persson even got his own special gold toothbrush. 

NOW WATCH: Here's the video of that CrAzY $70 Million Mansion that The Minecraft Creator Bought, Outbidding Jay Z and Beyonce´