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akron aerial photography

10 Reasons to Market Your Listings with Video

     With the emerging popularity of online video, what real estate agent wouldn't want at least a little bit of video attached to their listing? There are more then a few reasons why you would want video and not many reason why you wouldn't. Photos are great and engaging text content is equally important, but nothing may quite tell the story the way a video can. A video can truly give you the power to reach anyone.  

Aerial Imagery used to capture a sprawling property of this lovely Ohio home. 

Aerial Imagery used to capture a sprawling property of this lovely Ohio home. 

Here are the Top 10 reasons to have a video made specifically for your listing.

#10 YouTube is the #2 Search Engine in the WORLD! 

After Google, YouTube the biggest search engine. 3 billion people search YouTube for recipes, comedy, products and properties a month.  Be sure to have a great hd property tour of your listing so you can be sure that you are doing all that you can for your customer. When you incorporate aerial footage into your listing, it really gives a cinematic effect that is sure increase interest. If you don't have a property video you're missing out on potential buyers. Please see the infographic from Mushroom Networks about the impact that YouTube has on the internet.  

#9 Other Agents will become familiar with your home 

There is no real way that an agent can become familiar with all the listings that are on the market at any given time. By incorporating video into your listing, you are at least providing the opportunity for other agents to get intimate with your home. The agents have the buyers who are ready to go NOW! And they only want to suggest properties to their clients that they are confident they will like. A well made video saves the agent a trip to preview your property (whenever they can fit it into their schedule). You won't have to ready your home for the agent to tour it to see if it will meet their clients expectations, and the agent can send your property to their clients right away with confidence.

 

#8 Homes with videos are proven to increase interest 

The saying goes "a picture is worth a thousand words" and cliché rebuttal to that is "well then how many is a video worth". It is fair to say that both are just as valuable. However, photographs aren't able to capture the inspiration that a property has as well as video can, especially aerial video for that matter. Once the viewer is engaged in your video, they will know whether it is for them or if it isn't. 

#7 Hiring a experienced video team will instantly make you look like a marketing genius and a consummate professional

The service at Aerial Agents was put in place to fill a void within the marketplace. There are always so many nice homes on the market and sometimes the listings include less then desirable photos that were taken with an iPhone! That leaves a Real Estste agent no room to consider themselves a marketing professional. Investing in video with boost your sales rate, your reputation and your perceived intelligence. After all, People who are trying to sell their home are trusting you with their most valuable asset. 

#6 You Will Be Forced To Get Your Home 100% Showing Ready

Your listing video has the potential to inspire dreams! There's something that's a little more fun about getting your home ready for its film debut then getting it ready for some strangers to tromp through it. Grab onto that spark of cinematic inspiration and make your house its best version of itself. Think of it as a movie set and declutter, brighten with lamps and by removing (if only temporarily) light blocking window dressings. Do that at the beginning and you'll be able to keep it that way. It won't be such a drag to get ready when those strangers do show up to tromp through. Staging early will help with the video, the photos, and SHOWINGS!

#5 The Service Won't Break the Bank

I can't speak for every company that offers real estate videos, but at Aerial Agents we offer packages that start at $400 that includes exterior video (ground and aerial perspectives) and interior video. This package also includes photos and a flyer designed specifically for that listing.

#4 Easy to Share

Now that every online video comes with a share function, It allows for increased audience sizes that would have otherwise never been seen, liked or shared. 

#3 It's easy to Persuade People with Video

It is one thing to write down the reasons why someone should buy the house you are selling. But, it is quite another to actually see the way the house is laid out. Using video is your opportunity to truly show off everything your listing has to offer. 

#2 Flatter Your Customer! 

Nothing says "I Care" like putting your all into making your customer happy. When you order a video to be made of their house, It's gets exciting for them almost like they are living in "The Lifestyles of the Rich and Famous" Robin Leach voiceover not included.  

#1 Views of Properties With Video Tours are 10-1 Over Properties Without Videos

It's a FACT. Decision makers don't always have the time to read lengthy text. It's much easier for someone to tell the story for them. Click HERE to read the latest report from Website Magazine about some "In Your Face" facts about how helpful video can be. 

So now you have 10 good reasons to incorporate videos into your listings. It is as easy as picking up the phone and calling us at 440-241-1677. We WANT to help you and could get started right away. Thanks for taking the time to read this. If you need advice on your own DIY Real Estate videos, we are here to help with that too. e-mail us at: hello@aerialagents.com

 

Cheers!

Written by Thomas Wasinski

Founder of Aerial Agents, LLC

Commercial drones are ready for takeoff

By Gary Shapiro

Gary Shapiro is chief executive of the Consumer Electronics Association.

Lightweight commercial drone aircraft are poised to transform industries from online retail to film and photography to farming and even Internet signal delivery. But delays in federal rule-making mean that U.S. businesses are stuck in limbo, unable to move forward with this exciting technology. While the rest of the world is putting these robots-on-wings to work in life-altering ways, U.S. policymakers continue to stifle innovation and economic growth by equivocating on the merits of drones.

In 2007, the Federal Aviation Administration banned commercial drone use under the same rules that govern the use of model aircraft. Recently, Sen. Dianne Feinstein (D-Calif.), who chairs the intelligence committee, called for hefty regulation of drones. While the FAA has approved drones for use by hobbyists, as well as for one company to use them in remote parts of Alaska, it’s now time for the agency to consider whether more businesses should be allowed to fly them, given concerns about privacy and safety. Such issues have a real place in this debate, but continuing to keep commercial drones grounded is not the right answer.

The issue of safety is of course of paramount concern, but other nations have been able to responsibly address the risks without shutting down all progress. The FAA has already investigated ways to integrate drones into U.S. airspace. It released a report on guidelines for small commercial drones — of less than 55 pounds — in 2009, but those guidelines were never transformed into final rules. The agency is now working toward an August statutory deadline — a deadline it isn’t likely to meet.

As the FAA continues to hold commercial drones in abeyance, it may not have much of a legal leg to stand on. For one thing, the rules are inconsistent. The agency goes only after operators who make money from drone use, which is why individual hobbyists can fly them without repercussions.


Parrot product manager Francois Callou holds a Parrot Bebop drone during a Parrot event in San Francisco, Thursday, May 8, 2014. The Parrot Bebop drone, which has a 14-megapixel fish-eye camera lens and battery life of about 12 minutes flying time, is scheduled to be released later this year. (AP Photo/Jeff Chiu) (Jeff Chiu/AP)

Then there are questions about whether the 2007 ban is enforceable. In March, a federal judge threw out a $10,000 fine the FAA imposed on a Swiss drone operator who used a drone to shoot a promotional video at the University of Virginia in 2011, on the grounds that the FAA failed to follow proper rule-making procedures. The agency has appealed the ruling to the National Transportation Safety Board.

Sadly, there are plenty of examples of the FAA squelching drone use rather than developing a needed policy framework. The Washington Nationals are facing potential fines for using a drone to take promotional pictures during spring training. And a Minnesota brewing company was recently forced to stop drone deliveries to ice fishers.

Meanwhile, much of the rest of the world is adopting drones. Sales of drones — both military and commercial — are expected to reach $89 billion globally over the next decade, according to the aerospace-
research company Teal Group. The industry is developing rapidly, and other countries are reaping the benefits. In Japan, drones have been used to spray crops for two decades. In Britain, drones are used to check the undersides of oil platforms, and real estate agents use them for promotional pictures. Germany, Australia and the United Arab Emirates are developing uses for the technology, from recording sporting events to delivering goods and documents.

With its history of aggressive innovation, the United States should be a leader, not a laggard, in adopting new technology. This should be especially true with drones, which have so much potential in such diverse fields as moviemaking, newsgathering, agriculture, defense and public safety. Just consider how great U.S. companies such as FedEx, UPS, Dominos and Amazon have changed how we get products. If drones are to be a part of breakthroughs in distribution, shouldn’t we want that innovation to occur here? We need the spin-off jobs, industries and benefits that drones will provide.

We cannot wait years for Congress and the FAA to approve regulations governing drones in our airspace. If we do, other nations will leapfrog us as innovators. Prolonged delay in the face of rapid technological change also means that rules risk being outmoded the day they’re issued. What is needed as soon as possible is a clear and straightforward policy framework that fosters innovation in this emerging industry.

In November, the FAA issued a road map laying the groundwork for integrating drones into commercial aviation. This is an encouraging sign, but it is not enough. Drones will transform the way we live. They can boost the economy and create thousands of jobs. All it will take is for the government to get out of the way and allow innovators to do what they do best.