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aerial photography cleveland

Emerging Trends... Aerial Photography for Real Estate

Emerging Trends... Aerial Photography for Real Estate

Whether you're listing commercial or residential real estate, or even just listing vacant lots, you're going to be at a disadvantage if you're not including aerial photography in your marketing of the property.

At a recent real estate convention in Cleveland, OH, OAR (held by the Ohio Association of Realtors®), the excitement around an aerial photography booth was palpable. The question asked most frequently by real estate agents was, “How does this work?”

How Does Aerial Photography Work for Real Estate?

Well, if you've grown up around technology, you know that it's really a rather simple process – as long as you go with a pro. Basically, you consult with the aerial photographer on what you would like captured, give the address, and select your package. Don't get us wrong – capturing the images from the sky is not simple, but the process for the real estate agent should be. A reputable professional will be able to provide you with a reasonably priced package, so shop around; be comfortable with whom you choose, so that you'll be happy with the shots you get and the overall experience.

If you have a few reservations, be assured that the drone and the pilot are unobtrusive; they'll do the shoot on site, parking their vehicle away from the listing home, never in the driveway; the mobile command center (the drone-flying equipment) is confined to the listing property, and the images take just a short amount of time to capture. The pilot will consult with you in advance, making sure that your property will be shot in the best light, at the angle you want, capturing just the perspective that you have in mind. And... don't worry if you're not sure how best to capture the location; your aerial photography pro will be able to give you guidance on that during your consultation.

What Can I Expect to Pay for Aerial Images of My Listing?

Most aerial photography companies will have several options for you. You can expect packages in the Midwest to start as low as $125 for standard quality photographs. Expect to pay a bit more on the East and West coasts. As your needs increase (higher quality photographs, special shooting situations, extra quantities of photographs, etc.), your cost will increase incrementally. Video packages can start as low as $225, and both packages should include branded and unbranded versions of your photography.

What Type of “Finished Product” do I Get from an Aerial Photographer?

Your final format will be digital, so in addition to using it for print, you'll also be able to use it for email, web posting and social media. A branded video image will include an agent's contact information (email, phone) and head shot, as well as the broker's name and company logo. A professional real estate aerial photography company should include unbranded versions as part of the package they offer (typically 10 images in a standard package), so you'll have those for use in your MLS listings. For non-MLS use, you may also add branding to your still images – most providers can offer you this option, as well. 

What Price Range Property Is Best Suited for Aerial Photography?

You may think that aerial photography should be reserved for multi-million dollar properties. Actually, the price of the property is rarely the determining factor for when it is best to employ a drone for aerial images of your listing. Think about the specifics of the real estate you're trying to show. Aerial images are perfect for vacant land. They're great to show water-front properties. Properties with sprawl, those that extend into wooded areas, or those that abut water, are great ones to capture from the sky. If the property has unusual lines, special back yards, built-in pools, or multi-level decks – unique features like these may be best captured from above, as well.

What about Licenses or Permits? Do I have to Worry about That?

The short answer is no. As long as you go with a professional aerial photography company, they'll most likely have either their Section 333 Federal Aviation Administration (FAA) authorization for the commercial use of drones, or they'll have their part 107 Unmanned Aircraft Rule authorization. The Section 333 is still good (it's a 2-year authorization), and it will be replaced by the part 107 in the coming years. With either authorization, FAA requirements – the operational limitations, pilot certification and responsibilities, as well as aircraft requirements – must be followed strictly. The professional aerial photography company you select should willingly share with you exactly what authorizations it has been granted. Don't be shy about asking for it.

Your aerial photography pro can give you good ideas and guidance on how best to photograph your listing. All this can be covered in your consult prior to the shoot. There are many qualified, licensed, professional aerial photography companies for you to discover. Speak with one today to learn how this emerging trend can put you on top with your customers.

About the author

Barbara Barclay is the marketing arm of Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, real estate, education, travel, entertainment, hospitality, information, instruction, insurance, news, court cases and more.

 

3 Things to Avoid When Hiring a Drone Photography Company

3 Things to Avoid When Hiring a Drone Photography Company

You've seen them around – these strange, small, flying apparatuses – and you know what they are... “drones” to us lay people, UAS (unmanned aerial systems) to the pros. And maybe you've thought to yourself, “Cool, I'd like an aerial photo of ____.” So how do you go about hiring a drone photography company, and what do you need to look out for before you do?

To ensure a safe flight, we've put together the top 3 things to avoid when hiring a drone photography company:

#1. Hiring an Unlicensed Company

Be sure that the company you're considering to hire to capture your aerial images has its Federal Aviation Administration (FAA) authorization in place; recently the granting of the FAA Section 333 authorization for the commercial use of drones has been replaced with the part 107 Unmanned Aircraft Rule. The Section 333 is still good (it's a 2 year authorization) but soon it will be completely replaced by the part 107. With either authorization, FAA requirements must be followed strictly – there are operational limitations, pilot certification and responsibilities, as well as aircraft requirements. Just one example is flight height: experienced professionals understand the risk of irresponsible operation and would not fly a drone higher than the FAA recommended maximum height. You want to make sure that the company you're using practices safe flying and has all of its credentials in place. A professional, reputable aerial imaging company will willingly share with you exactly what authorizations it has been granted. If you don't see this information, ask for it.  

#2. Not Researching the Drone Photography Company

Make sure you do your homework when seeking aerial imagining companies. Look at their previous work and check out whom they've worked with; learn what you can about them – who they are and what their reputation is. Look them up on Google, Facebook, and read their reviews, not just the testimonials on their website; many sites such as Yelp, for example, may have reviews of the company you're considering. Get references. Your research phase is as important as your subsequent collaboration with the company – you want to trust your creativity to experienced professionals, not the cheapest guy with a drone!

… which brings us to perhaps the most important thing to avoid ...

#3 Not Hiring An Experience Professional

Drone photography might be a hobby for some; however, your best bet will be to go with the most experienced professional your research yields. Whether you are making a marketing investment in your business with aerial images, or looking to capture a birds-eye view for your event, hire a company that utilizes only trained and experienced UAS pilots who follow strict safety and regulatory guidelines. A bonus: hiring experienced professionals should get you the most current technology, too. Have them tell you what equipment they fly, what they use to capture the images, when the equipment was released, and how long they've used it. Technology is ever-changing, and you'll want your “partner” in your creative process to have the very best at your disposal – from drones, to cameras, to editing software. Experienced professionals will also have any necessary permissions or permits for what you want to capture. They'll give you realistic expectations as to when you'll receive your final product. Finally, and perhaps most importantly, the best ones will listen to your ideas, collaborate with you, and offer guidance to bring your ideas to life. Whether you're capturing images of real estate, construction, events, or special locations, how it's captured and then how it's edited is crucial to your outcome – an experienced professional will keep you covered on all fronts.

In the ever-changing technological world we live in today, the use of innovative UAS photography and video aerial perspectives has become invaluable for the marketing of real estate, golf courses, live events, hospitality services, construction projects, and more; it's also now a trending technique in pop culture.

 

Have some fun with your ideas and explore the possibilities with aerial images. And, by following these things to avoid, you'll come out on top!

About the author

Barbara Barclay is the marketing arm of Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, education, entertainment, real estate, travel, hospitality, information, instruction, insurance, news and even court cases.

Cleveland Cavs Championship Parade

Cleveland Cavs Championship Parade

"It's gonna probably be one of the biggest — no, I'm sorry — it's going to be the biggest party that Cleveland has ever seen." -LeBron James

Opening of the 2016 Cavs Championship Parade

YOU SHOULD HAVE BEEN THERE! 

Cavs Parade celebrations

Lake Erie Monsters are the Calder Cup Champions! 

This girl wanted to get down. 

People just trying to get the best view of the Cavs Parade

Cavs Cheerleaders representing

MGK performring CLE til I die riding down E.9th Street in Cleveland

Machine Gun Kelly getting wild at the Cavs Parade.

Jim Brown riding in the Cavs Championship Parade

Ty Lue finding time to relax after the brutal NBA Finals schedule. 

Absolute bedlam at the Cavs Championship Parade

JR Smith still with no shirt on...

Kyrie and the crew strolling down E.9th Street, Cleveland

Kyrie Irving feeling the Love from the fans as he strolls down E.9th. 

Everyone is just trying capture history of this Cavs Championship parade

Epic celebration for Cavs fans. The Parade brought everyone together

Richard Jefferson probably with Snapchat open

Iman Shumpert showing out for Cavs fans on e.9th St. during the Championship Parade

Kevin Love at the Cavs Championship Parade 

Matthew Dellavedova showing love to the fans. 

E.9th St in Downtown Cleveland Jam Packed

E.9th St in Downtown Cleveland Jam Packed

E.9th St in Downtown Cleveland Jam Packed

The Solstice Steps at Lakewood Park

The Solstice Steps at Lakewood Park

The $2 million project to reinvent Lakewood’s access to Lake Erie is complete. The Solstice Steps feature an upper and lower promenade, extending from the existing park at the top of the slope, to the waterline with seating in between. The fenced-in grass slope was transformed into cascading stone stairs with grass landings to be planted between each step.

“We see this as a pivotal step in increasing access to green space, without changing the footprint of the park,” said Lakewood Mayor Michael Summers. “This enhancement to our community’s green space allows thousands to enjoy picturesque views of Lake Erie, our greatest natural resource.”

The new solstice stairs will provide areas for residents to lie out and have a picnic or simply sit and enjoy a beautiful sunset. They have been termed “Solstice Steps” because on the summer solstice, the sun will set directly upon the central node of the project. This marks the farthest north the sun sets each year.