With the emerging popularity of online video, what real estate agent wouldn't want at least a little bit of video attached to their listing? There are more then a few reasons why you would want video and not many reason why you wouldn't. Photos are great and engaging text content is equally important, but nothing may quite tell the story the way a video can. A video can truly give you the power to reach anyone.
Here are the Top 10 reasons to have a video made specifically for your listing.
#10 YouTube is the #2 Search Engine in the WORLD!
After Google, YouTube the biggest search engine. 3 billion people search YouTube for recipes, comedy, products and properties a month. Be sure to have a great hd property tour of your listing so you can be sure that you are doing all that you can for your customer. When you incorporate aerial footage into your listing, it really gives a cinematic effect that is sure increase interest. If you don't have a property video you're missing out on potential buyers. Please see the infographic from Mushroom Networks about the impact that YouTube has on the internet.
#9 Other Agents will become familiar with your home
There is no real way that an agent can become familiar with all the listings that are on the market at any given time. By incorporating video into your listing, you are at least providing the opportunity for other agents to get intimate with your home. The agents have the buyers who are ready to go NOW! And they only want to suggest properties to their clients that they are confident they will like. A well made video saves the agent a trip to preview your property (whenever they can fit it into their schedule). You won't have to ready your home for the agent to tour it to see if it will meet their clients expectations, and the agent can send your property to their clients right away with confidence.
#8 Homes with videos are proven to increase interest
The saying goes "a picture is worth a thousand words" and cliché rebuttal to that is "well then how many is a video worth". It is fair to say that both are just as valuable. However, photographs aren't able to capture the inspiration that a property has as well as video can, especially aerial video for that matter. Once the viewer is engaged in your video, they will know whether it is for them or if it isn't.
#7 Hiring a experienced video team will instantly make you look like a marketing genius and a consummate professional
The service at Aerial Agents was put in place to fill a void within the marketplace. There are always so many nice homes on the market and sometimes the listings include less then desirable photos that were taken with an iPhone! That leaves a Real Estste agent no room to consider themselves a marketing professional. Investing in video with boost your sales rate, your reputation and your perceived intelligence. After all, People who are trying to sell their home are trusting you with their most valuable asset.
#6 You Will Be Forced To Get Your Home 100% Showing Ready
Your listing video has the potential to inspire dreams! There's something that's a little more fun about getting your home ready for its film debut then getting it ready for some strangers to tromp through it. Grab onto that spark of cinematic inspiration and make your house its best version of itself. Think of it as a movie set and declutter, brighten with lamps and by removing (if only temporarily) light blocking window dressings. Do that at the beginning and you'll be able to keep it that way. It won't be such a drag to get ready when those strangers do show up to tromp through. Staging early will help with the video, the photos, and SHOWINGS!
#5 The Service Won't Break the Bank
I can't speak for every company that offers real estate videos, but at Aerial Agents we offer packages that start at $400 that includes exterior video (ground and aerial perspectives) and interior video. This package also includes photos and a flyer designed specifically for that listing.
#4 Easy to Share
Now that every online video comes with a share function, It allows for increased audience sizes that would have otherwise never been seen, liked or shared.
#3 It's easy to Persuade People with Video
It is one thing to write down the reasons why someone should buy the house you are selling. But, it is quite another to actually see the way the house is laid out. Using video is your opportunity to truly show off everything your listing has to offer.
#2 Flatter Your Customer!
Nothing says "I Care" like putting your all into making your customer happy. When you order a video to be made of their house, It's gets exciting for them almost like they are living in "The Lifestyles of the Rich and Famous" Robin Leach voiceover not included.
#1 Views of Properties With Video Tours are 10-1 Over Properties Without Videos
It's a FACT. Decision makers don't always have the time to read lengthy text. It's much easier for someone to tell the story for them. Click HERE to read the latest report from Website Magazine about some "In Your Face" facts about how helpful video can be.
So now you have 10 good reasons to incorporate videos into your listings. It is as easy as picking up the phone and calling us at 440-241-1677. We WANT to help you and could get started right away. Thanks for taking the time to read this. If you need advice on your own DIY Real Estate videos, we are here to help with that too. e-mail us at: firstname.lastname@example.org
Written by Thomas Wasinski
Founder of Aerial Agents, LLC